Make an Impact with Your Written English
The book “Make an Impact with Your Written English” is about how to improve your written English. Improving your written English is essential if you really want to create a good impression through your writing styles. The book prepares you to be a trained writer by providing you with the essential tips for enhancing your written communication in English along with amazing range of contextual vocabulary.
You can use this book to help yourself write professional, engaging and eye catching presentations, reports and PR’s, as this book gives you all the required guidance to better your writing skills in English. It equips you with all the tips and tricks that you can employ in your written English in order to make it impactful and impressive.
Why This PDF for Written English?
Before you start reading any book to better your writing skills, you need to look for certain essential things such as grammar tips, punctuation marks and different methods of writing for different purposes. If any book claiming to enhance your writing skills contains all the features mentioned above. Here’s why you should go with this book:
- General Guide to Writing: In this section, the author first talks about understanding the people for whom you’re writing and what is being written. Thus, you come to know what to write, how to write and for whom to write through this complete guide book.
- Business Writing Tips: The objectives of writing determine its format and method. The different types of business communication require different approaches to apply making the format totally different in the final result. The tips given by the author should be followed.
- Challenges and Needs: The author talks about the situations in which you need to write and the challenges you face while writing, and then gives proper solutions to overcome these challenges by teaching you the correct methods of writing in English.
- Professional Writing Tips: The writer then talks about different types of writing like press releases, editorials and magazines. Thus, through sample examples, the author plainly explains the concepts and theories very skillfully in order to produce the best possible results out of the written contents.
- Several Writing Tips: Topics such as writing reports, agendas, meeting notes, minutes, sale writing, website writing, etc., have been touched on by the author in a clear, neat and understandable manner which most probably attracts the readers towards itself.
What is Written English?
Written English is the type of English that we use while writing in English. Written English is different from spoken English. Here are some of the most prominent features of written English:
- Formal English: Written English is in a formal setting; therefore, we use formal English when writing in English.
- Different from Informal English: Written English is different from informal English which we often use in everyday conversations.
- Refined Communication: In written English, we use refined and polished communication as per the needs of the situations.
Table of Contents
Preface of the Book
Introduction
1. Writing English for business
Defining readers, customers, and audience
Your audience can be anyone and everyone
Different cultures, different approaches
Approaching that white space
Different cultures, different personalities
Your checklist for action
2. Deciding your business writing objectives
Describing what you and your organization do
Focus on the message, not just the translation
English dictionary syndrome
Online translations
‘Brand you’ and your company brand
Your checklist for action
3. Reading and writing challenges and needs
Help your readers
Choose the right font for international business
Underlining, italics, and justifying margins
Technology of the ‘instantly available’
Scan reading and skimming: a new norm
Your checklist for action
4. Writing for presentations and talks
Create an advantage: get noticed for the right reasons
Avoiding distractions
I knew you would ask that!
Further tips for making life easier
Your checklist for action
5. We all need to write to market and sell
Everyone is an ambassador and salesperson
Writing is a key that opens the door
Advertising and promotional literature for a global market
Sales letters must enable that call to action
Are you planning to buy?
Are you selling?
Do not mislead your buyers or be misled by sellers
Chasing payment: one style does not suit all
Your checklist for action
6. Making an impact through written word power
The wow factor sets you apart
Word power skills
Look at the world around you
Without common sense, you will fail
Regularly refresh your word power
An introduction to customer focus in writing
7. Four steps to success
The Word Power Skills system
Being correct for purpose
Write clearly
How simplicity can free you to impress
Plain English
Gobbledegook
Structuring your writing
Your checklist for action
8. Writing press releases and editorial
Create the right publicity
Different words and styles for different target publications
Standard press release layout
Words to help your press release make an impact
Product recall press releases
Jargon in advertising and public relations
Outsourcing your public relations
Your checklist for action
9. Writing reports
The changing face of reports
Evaluate your target audience and your role
A checklist to help you plan
Different perspectives
Making your mark and anticipating questions
Writing can inadvertently put up barriers
Technical reports
Your checklist for action
10. Writing agendas, meeting notes, and minutes
Writing a meeting agenda
Purpose and objectives in a typical agenda
Make an impact in meeting notes and minutes
Action sheets
Style tips for minutes
Defining timescales will help you
Converting notes to minutes: the vital stages
Review of minutes: handle with care
Your checklist for action
11. Word Power Skills 2.0
Plain English manuals and instructions
Websites: words are everything in cyberspace
Forums: the power of a deluge of written responses
Writing e-mails to make an impact
Your checklist for action
Conclusion
Conclusion: Make an Impact with Your Written English
To conclude what has been said, like other languages, English has two modes of communication, spoken and written. As a learner of the English language, you should be not only on spoken English but also written English.
To improve your written English, you should be practicing writing in English on a daily basis and focusing on different forms of writing such as letters writing, essay writing, story writing, etc.
Frequently Asked Questions
What is written communication?
Written communication refers to the act of conveying your message by writing the language and expressing it through the words written by you. There are many situations when you need to resort to written communication.
Why care about written English?
Written English helps you express your thoughts and convey your message in written mode as required by the situations when you need to write. Learning written English boosts your career opportunities and increases the chance of your success in your field.
How to improve written English?
- Read English materials.
- Write in English.
- Try writing different forms.
- Learn grammars and vocabulary.
- Focus on punctuation marks.
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